DJI prepares the launch of its first 360-degree action camera: the Osmo 360
DJI, known for its high-quality drones and stabilized cameras, is about to make a big splash in the world of 360-degree action cameras. A recent leak, from an FCC filing, reveals that the company is preparing to launch the “Osmo 360.” This new camera could mark a turning point for DJI in the immersive camera segment, directly competing with popular models like the Insta360 X4 and the GoPro Max. Let’s find out what we know about this product so far.
An FCC registration confirming the project
The launch of DJI’s Osmo 360 has been revealed by a leaked registration filing with the US Federal Communications Commission (FCC). The model, identified by the FCC ID: 2ANDR-OQ0012024, leaves little doubt that its launch is imminent. DJI, which has so far focused on its Osmo Action line, appears set to expand its offering with a 360-degree camera. This move seems well-targeted, aiming to rival current leading cameras such as the Insta360 X4 and GoPro Max.
An expected entry into the 360-degree camera market
DJI hasn’t been a major player in the 360-degree camera space yet, with brands like Insta360 and GoPro leading the charge. However, with the upcoming Osmo 360, DJI looks set to change that. DJI’s reputation is largely built on the quality of its cameras and advanced stabilization, and it’s likely that the Osmo 360 will leverage that expertise to deliver smooth, immersive footage.
Competition with the Insta360 X4 and GoPro Max could be tough, but DJI could differentiate itself with innovative features and software improvements, such as HorizonSteady stabilization, time-lapse modes, and intelligent subject tracking.
What the Osmo 360 could offer
While few details have been confirmed, there are several speculations surrounding the Osmo 360. DJI could equip its camera with high-resolution sensors, as it did with its previous Osmo Action cameras, while integrating advanced stabilization technology from its drones and gimbals. This would give the Osmo 360 a significant advantage over its competitors, with videos that are exceptionally stable even in difficult conditions.
In terms of features, the Osmo 360 could also include modes like horizon leveling, slow motion modes, and AI features for subject tracking. These features would make this camera an ideal tool for extreme sports enthusiasts, content creators, as well as those who want to share immersive experiences on social media.
On the way to a new market leader?
DJI has already shown its know-how with the Osmo Action series, which has convinced many users with its quality and performance. With the Osmo 360, the company could succeed in taking a leading position in the 360-degree camera market, thanks to a combination of high-quality hardware and innovative software.
It's clear that DJI could also leverage its expertise in gimbal stabilization and high-throughput capture to improve 360-degree video in significant ways. This could include improved flight stability for those using compatible drones, or the ability to capture 360-degree scenes with a stable horizon, providing unprecedented immersion.
Expectations and availability
While an official release date has yet to be confirmed, the fact that the device has been registered with the FCC suggests that an announcement could be imminent. Given DJI's strategy, it's likely that the Osmo 360 will be positioned in a similar price range to its competitors, with potentially a few more technological assets to set it apart.
It remains to be seen whether this camera will offer truly differentiating features that could make it a must-have for content creators and tech enthusiasts. In any case, with this leak, it seems obvious that more information will be available soon.
Conclusion
With the Osmo 360, DJI seems poised to enter the 360-degree camera competition, a sector that has been dominated by the Insta360 and GoPro. DJI's reputation for build quality and stabilization technology makes it a potential player to watch in this category. If the rumors are to be believed, the Osmo 360 could well become a top choice for creators looking for a powerful and easy-to-use immersive camera.
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