Tip: How to share 360° photos on Instagram
- Guillaume H
- Mar 10
- 3 min read
Instagram doesn’t yet support 360° images natively, but don’t panic! There’s a simple and effective trick to share your immersive photos directly to your Instagram feed. Whether you’re using an Insta360 X4 ( see here ) or an Insta360 X3 ( see here ), follow these steps to turn your 360° shots into an engaging experience for your followers.
1. Choose your 360° photo
Start by opening the Insta360 app on your smartphone. Go to the album and select the 360° photo you want to share. Make sure the photo was captured with good lighting and optimal framing to provide total immersion to viewers.
2. Animate your photo
To bring your image to life, use the “Animate” option in the Insta360 app. This feature creates a smooth camera movement that guides the eye and adds an immersive effect.
Available options:
Smooth Pan : Ideal for presenting a landscape in a harmonious way.
Immersive zoom effect : Perfect for capturing attention on a specific detail.
Auto Tracking : Keeps the main subject always in the center of the frame.
Dynamic Timelapse Mode : Ideal for capturing moving scenes while adding a speed effect.
Take the time to experiment with the different movements and adjust the settings according to the desired effect.
3. Export your creation
Once you're happy with the result, tap "Export" in the top right. Scroll through the options until you find Instagram and choose a video format .
Some recommendations:
Choose a high resolution to ensure optimal quality on Instagram.
Choose a vertical format (9:16) if you want to share in story or Reel.
Check the length of your video so that it meets Instagram's criteria (less than 60 seconds for a classic post, up to 90 seconds for a Reel).
4. Share on Instagram
When the export is complete, tap the Instagram icon and click "Open" . You will then be able to publish the video to your feed or story, choosing the most attractive thumbnail.
Tip: Add an engaging caption that encourages your audience to interact, for example:
“Travel with me in total immersion! 🌍 Swipe to explore this 360° panorama.”
“Guess where I captured this view! 👀 Answer in the comments.”
Bonus: Use Reels for Better Engagement
Instagram Reels are a great way to showcase your 360° footage as an immersive video. Add trendy music, filters, and text to make your content even more engaging.
Tips to boost your reach:
Add relevant hashtags : #360photography, #insta360, #virtualtour
Use the interactive features : stickers, surveys, questions
Post during peak viewing times to maximize visibility
Why share your 360° photos on Instagram?
360° images provide an immersive experience that drives more engagement and curiosity on Instagram. Whether capturing breathtaking landscapes, sporting adventures, or unique moments, they allow your audience to dive into the heart of the action.
The advantages of the 360° format:
Allows you to relive a scene as if you were there.
Bring an innovative touch to your Instagram feed.
Generate more interactions with your audience.
Want to learn more tips and tricks on creating 360 content? Follow Insta360 on Instagram , Facebook , YouTube , and X .
Also remember to subscribe to our newsletter to stay up to date on all the latest Insta360 news!
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